THE GOOD WORD JOURNAL
Don’t ask for a testimonial. Ask for a story.
A specific, thoughtful invitation gives people something better to work with than a blank page.
“Would you write us a testimonial?” sounds simple. On the receiving end, it can feel like an assignment. What should I say? How long should it be? Am I supposed to sound like an ad?
A better invitation gives someone a way into their own experience.
Start with a moment, not a superlative
Ask about something concrete. What were they trying to do before you worked together? What felt different afterward? What would they tell someone in the same position?
You’re looking for a story they recognize, not a compliment they think you want.
Here’s a demo request, written as an example rather than a claim about a customer:
We loved working on this together. If you’re happy to share, what’s one thing that feels easier now? A few honest sentences are plenty, or you can record a short video if that feels more natural.
Give them a comfortable way to reply
Some people think best on a keyboard. Others sound more like themselves when they speak. Offer written and video options without making either one feel like a lesser contribution.
With FlexPraise, a collection-page link lets people write a testimonial, record in a supported browser, or upload a video. They don’t need to create a testimonial workspace of their own to share a story.
Make permission part of the conversation
Be clear that you’re asking to publish their words. Let people choose whether they’re comfortable with that. A private thank-you is still a good thing; it doesn’t become a public endorsement just because it arrived in your inbox.
FlexPraise requires publication consent on submissions and puts new stories in your library for review. Take a moment to read what was actually said before choosing to publish.
Keep the original voice
The small details often make a story worth reading. An unusual phrase, a specific moment, or an honest limitation can say more than a polished paragraph of adjectives.
If you need a shorter version for a quote graphic, preserve the meaning and ask for permission to make material changes. Good presentation should make the person easier to hear.